PDP SEM04+05: Design Concepts + Merging of Art & Technology in Design

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26-04-18 18:30 - 21:00


PDP Event Name: [SEM04] Design Concepts – Creating the Best for Your Client
[SEM05] Merging of Art & Technology in Design
Date & Time: Thu 26 April 2018, 6:30pm – 9:00pm
Registration: https://sem0405.peatix.com
Venue: National Design Centre [MAP]
Training Room 1–4
Singapore 188969
Seminar 1 or 2: $20 Members
$35 Non-members
$10 Student Members
$17.50 Student Non-members
Seminar 1 & 2 Bundle: $35 Members
$60 Non-members
$17.50 Student Members
$30 Student Non-members
Members points: 10 PDP points per seminar

Seminar 1: Design Concepts – Creating the Best for Your Client
Presented by Joris Angevaare, Creative Director of designphase dba

The Client may be King, but he’s not a Designer.

In a nutshell, the creative process behind developing the best for your clients is first defining the interior design’s purpose is and how it’ll be achieved before any designing begins. It is setting a framework for the design concept and all the next design decisions that will be undertaken.

And what clients look for is not always that best. You may be giving puzzled looks now but what clients desire are the designer to present a solution to their problems! In this case the problem here is a requirement of a concept that appeals and speaks to the client’s brand ethos.

A brief from the client is not the same or reflective of your own research and interpretation. In most cases, a design professional always provides fresh perspective.

It all starts with a brief
Questioning the brief
Understanding the brief
Restrictions, limitations and other fun stuff

This seminar will cover topics such as:
1. Who is your client
2. Who is your client’s client, customer or guest
3. How to present a concept
4. Applying your expertise


Seminar 2: Merging of Art & Technology in Design
Presented by Amy Picanço, Managing Director & Founder, Aym Design

Amy originally trained as an Interior Architect in the UK, but became deeply inspired by the diverse mix of cultures and styles that Asia offered. After a move to Singapore she finally founded Aym Design in 2013. Over the past 4 years, Aym Design has built up a team and established a reliable reputation for creating highly efficient planning solutions and branded office concepts. Now the studio is branching out into the residential market and has worked on several high-end residential clients in Singapore, Thailand and Sydney.

Key points from Amy’s talk include:

1. How merging art and technology will become crucial in modern interior design

2. Embracing changes in technologies can give us the tools to create new and original designs

3. How we must now consider IOT.