Brandification of Retail Spaces + Colour Harmony

Brandification of Retail Spaces + Colour Harmony

22 February 2018 (Thu)
6:30pm – 9:00pm

National Design Centre
Auditorium, Level 2
111 Middle Road

Singapore 188969

20 PDP Membership Points

Seminar 1 or 2:
$20 Members
$35 Non-members
$10 Student Members
$17.50 Student Non-members

Seminar 1 & 2 Bundle:
$35 Members
$60 Non-members
$17.50 Student Members
$30 Student Non-members


Strategic Partner & Headline Sponsor:


Do you love colour but fear not knowing how to use it?

Find out how internationally acclaimed interior designer Cameron Woo, principal of Cameron Woo Design (CWD), uses colour to create incredible interiors that sets their work apart from the ubiquitous mundane beige and neutral coloured spaces you see.

Cameron Woo will share his tips on how he selects colours from soft and hard materials and finishes to create unique, award winning interiors.

This seminar will cover topics such as:

  • Base colours you need for interiors
  • Nature inspired design and colours to create harmony instead?
  • Timeless colours to create mood and atmosphere
  • Different colour combinations that will inspire and will be remembered
  • NEW hard and soft finishes that you can use to majestic effect
  • Insights from CWD on upcoming Colour Trends

Principal of Cameron Woo Design (CWD)
Cameron Woo, founder of Cameron Woo Design (CWD), is celebrated as one of the world’s top interior designers. His firm has been featured in the interior design bible, Andrew Martin Interior Design Review, the Oscars of the interior design world, and has won multiple awards from the International Property Awards, London for World’s Best Interior Design, Asia Pacific’s Best Interior Design and for Singapore.

Cameron has been invited to speak at international interior design conferences such as 100% Design, China International Interior Design Cultural Festival, One to One with World Class Designers and Hong Kong International Lighting Fair.

CWD has collaborated with some of the world’s largest consumer and prestige brands such as Dulux, Louis Vuitton and Philips Lighting. Cameron Woo is a panellist on Akzonobel’s Colour Futures and has also been the guest judge and mentor on the hit international interior design reality television show The Apartment TV.


The permeation of commercial brands has evolved beyond logos and advertisements. How do we keep up with the ever-changing corporate and retail environments? In this seminar, Tung Ching Yew, Managing Director of SODA (Spirit Of Design Analogy), will share how Spatial Design plays a crucial role by defining distinct personas for various corporate and retail brands, in which he termed this design methodology as – Brandification. 

Principal of SODA (Spirit Of Design Analogy)
SODA has been appointed by many corporate entities as Design Consultant in the field of spatial design. SODA's clientele includes Japan Tobacco International (JTI), Hilding Anders Group (China, Malaysia, Singapore), Soo Kee Group (Soo Kee Jewellery, SK Jewellery, SK Gold, Love & Co., Brilliant Rose, MoneyMax), Kenko Holdings Ltd, Hatten Group Sdn Bhd and many others. Tung has been appointed as Design Consultant for projects such as the National Day Parade and Orchard Road Christmas Light-up.

A multiple winner of the Interior Design Excellence Awards (IDEA), Tung won a Bronze Award in the Retail Category in 2012, a Gold Award in the Exhibition Category in 2013/14, another Gold Award in the Installation Design Category in 2015. In addition, he has successfully accomplished projects both locally and overseas, such as the U.S., China, Myanmar, the Philippines, Thailand, Indonesia and Malaysia.