Design Concepts: Creating the Best for Your Client

Design Concepts: Creating the Best for Your Client

11 October 2017 (Wed)
6:30pm – 8:00pm

National Design Centre
Level 2, Training Room 1
111 Middle Road

Singapore 188969

10 PDP Membership Points

General: $35
IDCS Members: $20
Student: $10


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The Client may be King, but he’s not a Designer

In a nutshell, the creative process behind developing the best for your clients is first defining the interior design’s purpose is and how it’ll be achieved before any designing begins. It is setting a framework for the design concept and all the next design decisions that will be undertaken.

And what clients look for is not always that best. You may be giving puzzled looks now but what clients desire are the designer to present a solution to their problems! In this case the problem here is a requirement of a concept that appeals and speaks to the client’s brand ethos.   

A brief from the client is not the same or reflective of your own research and interpretation. In most cases, a design professional always provides fresh perspective. 
It all starts with a brief
Questioning the brief
Understanding the brief
Restrictions, limitations and other fun stuff

Topics covered include:

  • Who is your client
  • Who is your client's client, customer or guest
  • How to present a concept
  • Applying your expertise

Creative Director, designphase dba
A no nonsense Dutch designer, edgy, experimental, original and humorous. Joris adds a touch of glam to the typical minimalist design aesthetic associated with Dutch Design. Top of his class, Joris graduated as Bachelor of Interior Architecture from the cutting-edge Willem de Kooning Academy Rotterdam, one of the most prestigious art schools in the Netherlands. With nearly 2 decades of experience, he creates pragmatic solutions that bend the rules and challenge dogmas. Sometimes provocative, always innovative, Joris’ background in business economics helps him to drill down to the core essence of the assignment or client’s DNA to spark the creative concept. Headquartered in Singapore, Joris travels the world attending to projects that span the  globe. Diversity in cultures, philosophies and aesthetic juxtapositions spark new ideas, concepts and form relentless inspiration.


  • Colour Tools to help consumers make better decisions
  • Innovations driven by sustainability, different functionalities of various coatings
  • Wash & Wear for consumers with babies
  • Light & Space for small homes

Managing Director, AkzoNobel Decorative Paints, South East & South Asia, Middle East
Currently as the Managing Director for Decorative Paints in South East, South Asia & Middle East, Jeremy has built up the capabilities and collective leadership in the region to transform the organisation into extending leadership in the marketplace. Jeremy’s top priorities are to advance the team’s strategic thinking and organisational development. He is steering the team to focus on customers’ expectation and the need for self expression.